Hello, Reader, π Regarding editing, especially for luxury brands, less is always more. The focus should be on the product and the message. It uses simple, subtle graphics, clean transitions like soft cuts and dissolves, and minimal animations. We want to enhance the message, tell a story, and showcase the product without distraction. Keeping the editing style clean and minimalistic allows the audience to engage fully with the luxury brand's offerings. It creates a sense of sophistication and...
about 1 month agoΒ β’Β 1 min read
Hello, Reader, π A while back, I had an experience with a client that taught me a valuable lesson about communication. The project started smoothly, I was confident in my work and according to the contract, I had fulfilled my promise. However, there was a catch: the raw footage provided by the client was of poor quality. I noticed it but assumed the client knew and I did not mention it. After completing the project, the client was not thrilled with the final result. They felt I should have...
8 months agoΒ β’Β 1 min read
Hello, Reader, π Hello everyone! ππβ£ For a while now, I have been trying to create a solution for captions that I can fully style for Final Cut Pro. I have tested multiple tools, including some I discovered on GitHub. However, during a recent project, I needed something quick. So, I downloaded "Caption Generator for Final Cut Pro" from the App Store. Mainly because it was free and seemed to have enough of what I needed. After testing it and being happy with the results, I opened the included...
9 months agoΒ β’Β 2 min read
Hello, Reader, π Last week, I made a big change to my online store. It used to sell Final Cut Pro Templates, but now, everything is available for free. You can choose to donate if you want to support the costs of hosting and creating these templates. Plus, if you like what I make, you can also offer your time and talent to help me out. I have to say, I was blown away by the support you all showed when I shared this news! It was truly touching to see the kind messages and support coming in. I...
about 1 year agoΒ β’Β 3 min read
Hello, Reader, π Today, I want to share with you my plans for some big changes that will be happening soon, with motion master templates. First, let me share a little background. In 2010, I launched the motion master templates website so that I could connect with fellow creators, draw more people to my blog, and simply have fun creating animations. Initially, it was great. I was creating new templates, running the website, and meeting wonderful new people. Throughout the years, I tried new...
about 1 year agoΒ β’Β 3 min read
Hello, Reader, π It is amazing to see so many people diving into the world of content creation. I have been doing my best to share advice from my time in this incredible industry of video creation. My name is Deyson, and for over 30 years, I have helped edit and produce a wide range of content from TV commercials and infomercials to short films, Corporate Videos, and more.I truly love what I do and enjoy sharing what I have learned. So, in this post, I want to share some tips that I believe...
about 1 year agoΒ β’Β 2 min read
Hello, Reader, π Welcome to another issue of the Visual Storytelling Mastery Newsletter. Today I wanted to write about Patience.Patience is a crucial virtue that holds immense value. When we lack patience, it can indirectly project an aura of desperation and unfavorability. To cultivate patience, I find it helpful to imagine myself in the shoes of the client. By empathizing with their perspective, I develop a deeper understanding of their circumstances and needs, which in turn allows me to...
over 1 year agoΒ β’Β 2 min read
Hello, Reader, π Welcome to another issue of the Visual Storytelling Mastery Newsletter. When it comes to creating videos, my advice is simple: prioritize your content above all else. It is common for video creators to get caught up in trying to be innovative and fresh, often at the expense of creating great content. They may rely on dazzling effects, animations, and filters as a way to compensate for the lack of engaging material. Let me give you an example that I always find inspiringβBob...
over 1 year agoΒ β’Β 2 min read
Hello, Reader, π Welcome to another issue of the Visual Storytelling Mastery Newsletter. I often like to challenge myself by creating two versions of a project when I work with clients, if time allows. The first version is the safe and predictable one, meeting all the client's expectations. But then there is the second version, where I step out of my comfort zone and let my creativity run wild. This is the "what if" version. The one where the imagination takes the reins and gallops at full...
over 1 year agoΒ β’Β 1 min read