The Key to Engaging Videos


Hello, Reader, 👋

Welcome to another issue of the Visual Storytelling Mastery Newsletter.

When it comes to creating videos, my advice is simple: prioritize your content above all else.

It is common for video creators to get caught up in trying to be innovative and fresh, often at the expense of creating great content.

They may rely on dazzling effects, animations, and filters as a way to compensate for the lack of engaging material.

Let me give you an example that I always find inspiring—Bob Ross, the late famous painter on TV.

If you ever watch his show, you will notice that it is incredibly simple.

However, the content he produced was so captivating that we can not help but be drawn in.

We want to witness the magic he creates on canvas and hear the stories behind each painting.

When discussing Bob Ross and his captivating content, it is worth mentioning that his work has stood the test of time.

Despite being produced over 30 years ago, people still appreciate and enjoy it to this day.

The beauty of his paintings and the engaging nature of his show have made it timeless.

In fact, his son has taken over and continued the legacy, using the same format that made Bob Ross so beloved.

This is a testament to the enduring power of his content.

We often refer to such content as timeless because it transcends generations and continues to resonate with audiences long after its creation.

Bob Ross serves as a shining example of the impact great content can have.

Focus on crafting something that genuinely engages and connects with your viewers.

Once you have that solid foundation, then consider investing in audio quality, lighting quality, and, if your budget allows, a quality camera.

Remember, it all starts with the content.

Everything else should enhance and support it, rather than overshadow it.

By keeping this down-to-earth approach in mind, you will be well on your way to creating videos that leave a lasting impact.

If you have any questions or comments, please do not hesitate to reach out.

I personally read every email and look forward to hearing from you. Your thoughts and ideas are always welcome!

Thank you, and I hope you have a fantastic day! 😊

When you are ready, there are 3 ways I can help you:

  1. Final Cut Pro Templates: Quality Animation Templates For Apple’s Final Cut Pro. I have been a trusted developer of Apple’s Final Cut Pro templates & effects since 2010. With a wide variety of templates, you are sure to find something for your production.
  2. Video Editing, Custom Animations & Templates: Captivate your audience and leave a lasting impression. Creating engaging videos can be a daunting task, but with my 30+ years of experience, I can guide you every step of the way. Whether you are looking to achieve a specific goal or just want to improve your video-making skills, I am here to help.
  3. On-Screen Confidence Mentoring: As a Video Confidence Mentor, I am here to support you on your journey to conquer those fears and unlock your true potential.

Deyson Ortiz

I provide coaching, consulting and one-on-one training for video creators. With over 30 years in the multimedia industry I will teach you the strategies I have used so that you get the most out of your videos. Let us start today!

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